Video Musts
1. Be to the point
-Elevator pitch
-Shorter is better. Don’t bog them down with too much info
-You’re not selling them the product; you’re selling them your idea
- (don’t be an infomercial!)
2. Be interesting
-Pick a video style that works for you
-Should compliment your project’s theme and style, stick with it
-Be entertaining
-Be humorous
-Tell viewers about the background story
-Could have your project explained by your characters
-Be inspirational
-Tell them about yourself. What your background is, what you’re trying to do, what your goals are for the project, what itmeans to you
-Share
-Let them know your hopes and dreams
-Tell stories of how the project came to be
3. Have Quality Video/Audio
-This does not mean it has to be a massive production
- (My video was made up on the spot in two hours before rushing to catch a plane. Edited it at night for two days and then posted it)
- (Did see a guy raise money on Kickstarter to make a better Kickstarter video for another project)
-Production of video should not interfere with your project’s schedule
-You must be heard and understood
-Speak up, make sure you are near the camera/recorder, and make sure there little to no background noise
-Do not let background music compete with speaker
-Practice lines, multiple takes if needed until you’ve got the words down
-Show any artwork, examples or demos you have from the project
-It shows viewers what you have and what you can do. Paints a picture in the viewers head as to what the final product will look like
